What is Branding & Why Does It Matter?

Questions to journal / think about:

• What is unique about your brand story? How is your service, process or product different than anything else?

• What are your brand values? What do you really care about? What brings you a sense of meaning and fulfillment? When do you feel most aligned with your purpose?

• Why will people be drawn to your brand? What is going to excite them? Why would they tell their friends about it?

• What kind of emotions or feelings do you want your brand to evoke in your audience?

• What weaknesses or opportunities do you see with other brands in your industry? What are you tired of seeing other people do, or what can be done better?

Hot tip: Studies show that writing by hand can help strengthen your memory, comprehension and creativity.