Recognizing Your Value
Review any marketing, website, or content copy that you've already created. Does it articulate the value of your offer clearly and quickly? How can you make it more compelling or clear? Are you using language that your target person relates to? How can you find out exactly what your person is actually looking for, and what words they’re actually using?
IDEAS:
Join a Facebook group or community where your target customer hangs out to learn what they’re looking for and how they talk about it
Survey your audience and past customers to learn what they like about your offers
Use online trends tools like Google Trends or Pinterest Trends to find popular search terms in your niche
TIPS:
Keep your copywriting short and sweet. Most people don't really read, they skim.
Use SEO keywords naturally, don't try to force a bunch of them. Most algorithms have spam filters that may flag spammy content.
Learn how your target person actually talks, and reflect that language back to them.
Support your value story with aligned imagery and intentional design.
EXAMPLE:
An artist simply offering "abstract paintings" is not very compelling because it doesn't articulate the value of the art for the buyer. It's also not very searchable online because it's too generic. They’re content will likely get lost in a sea of millions of other “abstract paintings”.
An artist offering "bright, colourful abstract paintings" is slightly more searchable and more compelling, but still not clearly articulating the value for the buyer.
An artist offering "bright, colourful abstract wall art to complete your boho living room" and supporting that story with a photo of the work in a beautiful bohemian styled room is very magnetic to a specific type of person and helps them see the value. It also offers more keywords for SEO purposes.
