Crafting Magnetic Value-Based Offers

EXTRA CREDIT

Review any marketing, website, or content copy that you've already created. Does it articulate the value of your offer clearly and quickly? How can you make it more compelling or clear? Are you using language that your target person relates to? How can you find out exactly what your person is actually looking for?

EXAMPLE:

An artist simply offering "abstract paintings" is not very compelling because it doesn't articulate the value of the art for the buyer. It's also not very searchable online because it's too generic.

An artist offering "bright, colourful abstract paintings" is slightly more searchable and more compelling, but still not clearly articulating the value for the buyer. 

An artist offering "bright, colourful abstract wall art to complete your boho living room" and supporting that story with a photo of the work in a beautiful bohemian styled room is very magnetic to a specific type of person and helps them see the value. It also offers more keywords for SEO purposes. 

TIPS:

• Keep your copywriting short and sweet. People don't read, they skim.

• Use SEO keywords naturally, don't force them.

• Learn how your person actually talks, and reflect that language back to them.

• Support your value story with imagery and intentional design.